"Birthdays are the one occasion that we all share every year. We thought a free birthday ticket would be the icing on the cake," said Jay Rasulo, chairman of Walt Disney parks and Resorts at a press conference today.
The new policy follows up on 2008's popular "Year of a Million Dreams" promotion. Disney wants to focus on guests and the special occasions they're celebrating on their trips. ("Celebration vacation" is their term for these trips.)
Guests will need to provide a valid ID showing their date of birth. For more details, visit disneyparks.com.
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